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25 Low-Effort Actual Property Social Media Content material Concepts

Social media is a strong advertising and marketing software for actual property corporations as a result of it helps you attain a large viewers, interact with potential purchasers, and get leads. 

Use this information to study actual property social media content material concepts that’ll assist develop your corporation. 

Professional tip: Use a social media administration software akin to Semrush Social Media Toolkit to benefit from your realtor social media content material. It helps you publish posts, analyze efficiency, observe rivals, and schedule campaigns. 

25 Actual Property Social Media Content material Concepts to Drive Engagement

The very best actual property social media technique consists of a mixture of academic, promotional, and interactive posts. 


As a result of a diverse social media calendar helps you attraction to a wider, extra various viewers. You’ll improve consciousness, construct belief, and switch followers into potential patrons.

Listed here are 25 actual property content material concepts that can assist you acquire visibility and entice potential leads.

1. Showcase New Listings

Sharing property listings is likely one of the commonest actual property social media posts. However to draw the proper patrons, you want to transcend the fundamentals and successfully talk your property’s worth.

Right here’s an instance from an actual property agency that will get it proper:

An Instagram post announcing a new listing from a real estate firm

Along with a number of high-quality pictures of the property, they embrace a transparent description highlighting its promoting factors and distinctive options. This immediately grabs consideration and piques curiosity.

Use the best high quality photographs you’ll be able to. A grainy, poorly lit picture makes it troublesome for viewers—and encourages them to click on away.

Write a transparent description outlining key promoting factors (e.g., variety of bedrooms, value, fashionable kitchen, patio, and many others.). Way of life advantages are an enormous choice level for many viewers. 

Embody advantages like native facilities, distance to varsities and parks, and close by procuring and leisure facilities.

Lastly, don’t neglect to incorporate your contact data so prospects can attain you simply.

Professional tip: Chook’s-eye-view photographs (taken by drone) supply a novel angle and might be attractive sufficient to cease the scroll.

2. Do Video Stroll-Throughs

Transcend static photographs and create video excursions of the property. This provides potential patrons a digital walk-through and a greater sense of the area. It additionally helps viewers think about dwelling there, which is a strong motivator to study extra in regards to the property.

As an illustration, take a look at this video realtor Consumer First Collective posted on Instagram.

Client First Collective's Instagram video post

The video begins with an inviting introduction and offers a fast view of the rooms in lower than a minute. The graceful digicam motion makes it really feel such as you’re truly strolling by the property. 

To make sure you embrace all the things you want in your walk-through, define the sequence of rooms you’ll function within the video. 

Then, use the next actual property social media content material concepts to provide a high-quality closing outcome:

  • Use a stabilizer or tripod to keep away from shaky footage
  • Shoot throughout daylight as a result of pure mild enhances the attraction of the property
  • Intention for 1-2 minute-long movies to maintain viewers engaged
  • Add background music that matches the property’s ambiance with out being distracting
  • Create vertical movies and optimize them for cell viewing 

Professional tip: You’ll be able to embrace narration over drone footage for an attention-grabbing perspective on the property. It’s a good way to showcase massive yards, attention-grabbing driveways, and extra.

3. Announce Open Homes

Asserting open homes on social media can entice potential patrons and create pleasure a few property. 

Use high-resolution photographs (or movies) of the property and embrace particulars of the open home occasion, akin to date, time, and placement. 

Right here’s an instance of a well-designed open home publish. It mentions the important thing particulars on the image itself, just like the date, time, tackle, sq. footage, and variety of bedrooms and loos.

Doing so provides viewers easy accessibility to vital data they’ll screenshot, share, or jot down—even when they’re scrolling rapidly by their feeds.

An open house announcement on Instagram

You can even publish a video inviting prospects to your open home. 

A video open house announcement on Instagram

The above instance makes for the proper social media content material for realtors and followers: it delivers the message, units clear expectations, and makes the invite extra private. 

Movies additionally let viewers see the property, which makes them extra and likelier to attend the occasion.

Make your publish simple to seek out by utilizing related hashtags like #openhouse and location-specific phrases like #sandiegorealestate. This makes it extra doubtless individuals trying to find an open home, particularly these within the native space, will uncover your occasion.

Additionally, share open home bulletins a number of instances earlier than the occasion. This can guarantee your message doesn’t get misplaced. It’ll additionally improve your possibilities of catching the eye of potential attendees.

Selling your actual property providers on social media helps you identify your experience and construct belief with potential purchasers. 

Create devoted posts for every service you supply so prospects can higher perceive what you present. 

Use varied codecs like carousels, reels, Instagram Tales, static photographs, and movies to maintain your actual property content material contemporary and interesting. 

This selection caters to totally different preferences inside your viewers. It ensures everybody can interact along with your content material of their most well-liked approach. 

Carousel posts, for instance, are a good way to interrupt down data into bite-sized items by a collection of slides. This makes it simpler for individuals to digest and perceive the content material, conserving them engaged all through the carousel.

Right here’s an instance of a carousel publish the place the actual property agent explains her providers and highlights the worth she gives. 

An example of an Instagram carousel post from a real estate agent

The primary slide begins with addressing the important thing query. This units the stage for your entire carousel by presenting a transparent and related query that will get the viewers .

The first slide of a carousel on "Education"

Subsequently, every slide focuses on a unique side of what purchasers can count on from the actual property agent. It creates a transparent and concise narrative. 

This format not solely retains the viewers engaged; it permits them to soak up every level one after the other, making the knowledge extra memorable and comprehensible.

5. Recap the Month

A month-to-month recap is a fast roundup of current wins, offers, and thrilling moments from the previous month. 

Sharing your wins acts as social proof, which builds belief. It reveals potential purchasers you’re the go-to knowledgeable they want. Plus, it’s a quick and simple approach to create partaking actual property social media content material to your viewers. 

Right here’s an instance of a month-to-month recap publish with a clear design that communicates important information factors, together with houses offered, new listings, and common sale value. 

A monthly recap Instagram post

You are able to do the identical by sharing the previous month’s most essential occasions, listings, or milestones to supply your viewers with beneficial and related content material.

Additionally, use concise and clear headlines for every spotlight. This helps individuals rapidly perceive the importance of every merchandise.

Lastly, finish with a name to motion to encourage significant interactions and immediate your viewers to do one thing. This could possibly be something from “contact me for extra particulars” and “join my publication” to “checklist your house now.” 

6. Supply Actionable Suggestions and Recommendation

Whereas selling your providers is important, sharing useful recommendation and helpful suggestions might be simply as beneficial. These posts present your viewers with insights and enable you construct topical authority.

To give you concepts, contemplate your viewers’s wants, questions, and issues. This helps you tailor your content material to what issues most to them.

Take the next academic actual property social media publish. The realtor addresses the priority of a gradual market.

An example of an educational real estate social media post

As an alternative of simply highlighting an issue, the realtor gives actionable steps for patrons and sellers to navigate a slowdown.

You will get content material inspiration from shopper questions as effectively by turning a typical query into an partaking social media publish

The following publish, as an illustration, takes on the query of whether or not to purchase a brand new dwelling earlier than promoting a present dwelling.

An Instagram post talking about whether to buy a new home before selling a current home

The realtor addresses the query in a prolonged publish that features inquiries to ask and components to contemplate. The informative content material provides readers a transparent place to begin for making their choice. 

Academic content material is all about constructing a connection and being genuinely useful. The very best half? When individuals discover your suggestions helpful, they’re extra more likely to bear in mind you after they want an actual property knowledgeable.

Professional tip: Get competitor social media insights that can assist you create higher, extra related content material with the Semrush Social Media Tracker. View probably the most partaking posts out of your rivals, their viewers’s conduct and exercise, and way more.

7. Tackle Misconceptions

Individuals could hesitate to purchase or promote a house due to myths they’ve heard. 

By addressing these misconceptions in your social media posts, you show your experience and provides them the boldness to make knowledgeable selections. 

Right here’s a good instance of a publish addressing the misperception about rates of interest. 

An Instagram post post addressing the misconception about interest rates

The realtor walks readers by the reality about rates of interest and their choices for getting round them.

This strategy educates the viewers and positions the realtor as a dependable supply of correct data in the actual property market.

Begin by studying in regards to the frequent myths in actual property (e.g., down funds, rates of interest, property worth, and many others.). 

Then, analysis and collect correct data to clear up myths affecting your audience. Subsequent, supply suggestions and actionable steps to teach your viewers and set up your self as a thought chief

Speaking about market traits reveals you’re not simply targeted on selling properties; you genuinely care about your purchasers’ well-being. 

Sharing traits builds belief by serving to potential patrons and sellers perceive the larger image earlier than making selections.

Check out this publish, for instance.

An Instagram post discussing market trends in real estate

Every display within the carousel simplifies the state of the business into easy-to-process nuggets of knowledge. 

An Instagram post discussing market trends in real estate

The publish ends with a robust name to motion, “DM us as we speak!” inviting the viewers to attach for customized recommendation.

“DM us today!” CTA in an Instagram description

If you share such posts, transcend simply summarizing traits. As an alternative, clarify how these traits impression your viewers as a purchaser or vendor in the actual property market.

9. Share Related Information or Updates

Individuals need to work with educated brokers who’ve their finger on the heart beat of the business.  A sensible approach to present your data is by sharing related information and updates associated to the actual property business. 

As an illustration, publish when there’s a change in mortgage charges, housing insurance policies, and even native developments. Sharing this data retains your followers within the loop and positions you as a dependable supply.

Right here’s an instance of a realtor duo highlighting a market replace that impacts actual property selections. 

An Instagram post highlighting a market update that impacts real estate decisions

By offering well timed and related data, this publish retains the viewers knowledgeable about essential adjustments within the business.

10. Voice Your Opinion

If you share your opinion on social media, you add a private contact to your on-line presence and genuinely join along with your viewers. 

It reveals you’re not only a actual property skilled however an actual particular person with concepts and data to share. Your actual property social media content material helps you construct belief and credibility. Individuals see your dedication to sharing beneficial, related insights that transcend property gross sales.

The beneath is a good instance of an applicable opinion-sharing publish. It’s relatable and direct, addressing a typical misunderstanding in actual property.

An Instagram post of a user sharing opinion on real estate

Along with sharing her opinion, the realtor gives examples that resonate with potential patrons and sellers. This provides weight to her perspective and helps viewers grasp the main points that form their selections.

Share opinions that assist your viewers perceive actual property higher or make smarter selections. 

As you achieve this, maintain a respectful tone and keep away from utilizing aggressive language. This can enable you preserve an open dialogue along with your followers.

You can even create an genuine connection by sharing your personal experiences or tales associated to your opinion. And by encouraging your viewers to share their ideas and experiences on the subject.

11. Function Consumer Testimonials

Sharing testimonials from completely satisfied purchasers is like placing a highlight in your success. 

Plus, social proof from somebody who has personally skilled your service may help construct belief with potential purchasers. Testimonials and critiques act as efficient referrals from those that’ve had expertise with you.

Right here’s an instance of a shopper testimonial publish. 

A client testimonial post on Instagram

The evaluate is concise and particular, giving potential purchasers a transparent sense of the worth they’ll count on from the realtor.

Make certain the testimonials you share are particular by detailing how purchasers have benefited out of your providers. This gives concrete proof of the worth you supply.

You may additionally need to tag or point out the purchasers in your social media publish to make it extra genuine.

Lastly, function testimonials from various kinds of purchasers (e.g., patrons, householders, first-time homebuyers, and buyers). This can showcase your versatility and skill to fulfill varied wants.

12. Share Success Tales

Consider shopper success tales as extra in-depth variations of testimonials. Whereas testimonials are normally transient shopper statements, shopper success tales present a fuller image.

Success tales stroll you thru a shopper’s journey: the place they began, the way you assisted them, and the optimistic consequence you achieved (i.e., getting them into their dream dwelling). 

These tales supply real-life proof of your abilities in motion. You’re not simply telling them—you’re exhibiting them the worth you convey to the desk. 

Right here’s an instance of a shopper success story publish. It talks about negotiating vendor contributions and securing a brand new dwelling for the shopper, giving a transparent thought of how the realtor added worth.

A client success story post

You can even share an in depth instance like the one beneath.

A client success story post

It addresses a typical concern (price and trouble of repairs) and highlights how the realtor made a big distinction—$40,000 greater than asking—for a shopper.

A client success story post sharing more details

13. Highlight a Neighborhood or Metropolis

If you shine a light-weight on a neighborhood, you’re giving individuals a glimpse into the life-style they may have in that space—the parks, cafes, group, and extra. 

These posts assist you to showcase your data about native communities. They place you as a trusted native knowledgeable.

Check out this instance. The realtor paints an image of the neighborhood’s backstory and promoting factors. 

"Living in Augusta, Maine" video by an realtor

The publish is informative and private, giving the viewers a style of what it’s wish to reside in Augusta, Maine. 

14. Function a Staff Member

Introducing the faces behind your actual property providers provides a private contact to your on-line presence. 

When purchasers see your staff’s faces, it humanizes the transaction course of.

Create social media posts that introduce particular person staff members. Share their skilled background, areas of experience, and a little bit about their personalities. You can even incorporate enjoyable details and hobbies to make the posts relatable.

Right here’s an instance of a publish introducing a brand new staff member. The video kicks off with an enthusiastic welcome. It additionally talks in regards to the new worker’s in depth business expertise. 

SERHANT's post introducing a new team member

This introduction helps individuals get to know the worker and in addition builds fast belief in her experience.

15. Host Contests and Giveaways

Individuals love freebies. For this reason a giveaway can seize their consideration and encourage participation. 

Contests and giveaways immediate customers to work together along with your actual property social media content material by tagging associates, leaving feedback, and liking your posts. All of which enhance engagement.

However it’s not simply in regards to the prizes. 

Use this chance to showcase your native experience by partnering with native companies or providing prizes associated to your space.

Right here’s an instance of a giveaway publish finished effectively. 

An Instagram giveaway post

The competition has clear and easy guidelines, making it simple for individuals to take part. It additionally gives a prize from an area institution, exhibiting a connection to the group.

16. Host a Reside Digital Open Home

Internet hosting a reside open home permits you to showcase properties in actual time and join immediately along with your viewers. 

It’s like inviting individuals into the property from the consolation of their very own screens. And it creates a private and interesting expertise.

Check out this robust instance that advertises an upcoming reside digital open home.

An Instagram post announcing an upcoming live virtual open house

The social publish consists of the main points of the open home. It additionally shares an inventory of options that gives a fast and clear overview of what viewers can count on to see throughout the reside tour. This helps viewers determine if it’s value tuning in. 

Announce the date and time of your reside open home upfront. This can permit potential attendees to plan forward and lead to the next turnout. 

Then, earlier than going reside, verify your web connection, digicam, and microphone for a easy, uninterrupted expertise.

To spice up engagement, reply to feedback in actual time. 

You’ll be able to proceed to get hits from the occasion by saving the video and sharing it in your social media platforms. This can prolong attain and permit those that missed it to catch up.

17. Create Relatable and Authentic Memes

Utilizing totally different social media content material varieties, like memes, helps stop your content material from getting stale. Plus, it’ll assist catch individuals’s consideration and make them smile, serving to you stand out of their feeds and join with them on a private stage.

Create memes that join along with your viewers’s experiences, challenges, or aspirations. This fashion you’re capable of create a shared connection. 

Right here’s an instance of an actual property meme. 

An example of a real estate meme

It combines a widely known meme format (Pedro Pascal laughing, then crying) with a relatable message.

18. Make Reels

One other approach so as to add an entertaining contact to your posts is by creating Instagram Reels. These are quick, partaking movies that rapidly seize your viewers’s consideration. 

If you create content material that resonates along with your viewers, you make them cease scrolling and watch. You additionally showcase your character and humanize your model.

Check out the beneath instance. It makes use of humor to spotlight a relatable state of affairs in the actual property world. 

Instagram reel using humor about real estate world

19. Create “Day within the Lifetime of a Realtor” Movies

Sharing “day within the life” movies permits potential and new purchasers to see the actual you. It personalizes your model by going past the skilled facade. 

When individuals really feel they know you higher, it makes it simpler for them to belief you.

Present what you do behind the scenes, akin to property visits, shopper conferences, and even moments of downtime. 

Right here’s a stellar instance that takes a playful strategy. As an alternative of simply posting polished listings, it gives a glimpse into the relatable lifetime of realtors.

An example of an “Day in the Life of a Realtor” Instagram video

It reveals a fast glimpse into the various duties that go into making ready to checklist a house.

20. Present Earlier than/After Property Footage

Visible comparisons of the property “earlier than and after” seize consideration and supply concrete proof of the worth you convey to purchasers. 

Any such actual property social media content material will showcase how properties have modified underneath your steerage, from their preliminary situation to their improved state. 

For instance, the publish beneath reveals a very crowded area reworked right into a light-filled spacious room that’s able to impress at an open home.

An Instagram post showing before and after images of a property

21. Create “Simply Offered” Posts 

Embody posts showcasing properties you’ve lately offered. A majority of these posts will spotlight your profitable transactions and construct credibility. 

However it’s not nearly bragging—it’s about proving to future purchasers you’ll be able to ship outcomes.

Right here’s an instance of a “simply offered” publish that’s attention-grabbing and informative. It highlights the realtor’s negotiation abilities and market experience.

An example of a “just sold” post

22. Ask a Query 

Posing a query in a publish encourages engagement. Invite your viewers to share their ideas, experiences, and opinions within the feedback.

Such posts additionally enable you perceive your viewers higher so you’ll be able to tailor your future content material to their pursuits and desires. 

Have a look at the publish beneath. The “which dwelling purchaser are you?” quiz is a pleasant and approachable approach to join with followers, get to know them, and spark significant conversations.

The “which home buyer are you?” quiz on Instagram

Professional tip: You need to use Semrush Social Media Inbox to evaluate and reply to feedback and messages obtained throughout Fb, Instagram, and LinkedIn.

Combine presently standard hashtags, challenges, or viral matters into your posts. Leaping on traits retains you recent and relatable. 

Plus, it will probably get your posts in entrance of extra eyes. Individuals looking or partaking with trending matters may come throughout your posts, increasing your social media visibility.

Right here’s an instance of an actual property publish that faucets into the Barbie development. It’s a intelligent approach to attract consideration to your publish and spark conversations with a trending, well timed subject. 

A real estate post that taps into the Barbie trend

24. Play “Guess the Hire”

“Guess the hire” posts current visuals of a property and problem the viewers to guess how a lot the hire may be. 

It’s a lighthearted approach to spark interplay and discussions amongst your viewers. Individuals take pleasure in taking part and evaluating their guesses with others. 

Plus, it’s a wonderful alternative to showcase a property and its options.

Right here’s an instance of such a publish. The realtor reveals the penthouse’s enticing options and hints in regards to the beginning charges for various models. Then, they encourage their followers to share their guess in feedback. 

An example of a “Guess the Rent” post

Publish about native occasions, charity work, or group initiatives to point out your real dedication to the areas you serve. 

Sharing your group work reveals you care about making a optimistic distinction. A majority of these posts also can encourage others to affix in, creating a way of togetherness and goodwill.

The next instance efficiently demonstrates the actual property firm’s dedication to the group. 

A Facebook post from "4 Degrees Real Estate" with realtors participating in a local charity event

The heartwarming publish options photos of the realtors taking part in an area charity occasion. It resonates with followers who admire companies that care about their neighborhoods.


The highest three social media channels utilized in actual property are Fb, Instagram, and LinkedIn.
Most homebuyers are older millennials or GenXers, so that you need to present up on the platforms these demographics use most.  

In response to a report, 89% of realtors use Fb for his or her actual property enterprise adopted by Instagram (59%).

How Usually Ought to You Publish on Social Media for Actual Property?

Whereas there isn’t any one-size-fits-all reply, it’s essential to discover a stability between staying energetic and avoiding overwhelming your viewers. 

It’s higher to have two to a few posts per week that resonate than to flood your followers’ feeds with content material that may be ignored. The underside line: goal for high quality and consistency. 

How Do You Introduce Your self as a New Realtor on Social Media?

Earlier than you publish something, it’s essential to make your function and function clear. Create a bio for your whole social media accounts that outlines who you might be and how one can assist followers. 

You’ll want to checklist your expertise, the brokerage you’re employed for, and the place you’re positioned. 

When you’ve established your self, publish content material that reveals off your experience. Use any of the actual property social media publish concepts above to get began. 

As you’ll be able to see from these 25 easy but efficient content material concepts for actual property brokers, social media advertising and marketing doesn’t require a hefty finances or a big staff. All you want is creativity and consistency to attach along with your viewers in significant methods. 

These actual property social media content material concepts, coupled with an environment friendly social media administration software, may help you enhance your social media presence, interact your viewers, and improve leads. 

The excellent news is that the Semrush Social Media Toolkit has a set of instruments that helps you schedule posts, consolidate mentions and messages, analyze efficiency, and way more. 

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