Apple doesn’t usually take part in massive industry-wide occasions akin to CES or E3. Probably the most priceless firm on the earth holds its personal occasions, thanks very a lot. A number of instances a yr, Apple invitations the press and {industry} professionals to Apple Park to listen to all about its newest services. Apple calls these ‘occasions,’ and streams them dwell on-line to hundreds of thousands of watchers.
In 2022, there have been three such occasions: A spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. A further occasion was anticipated in October or November however by no means materialized.
To this point in 2023, we’ve had two occasions: WWDC in June and the Wonderlust iPhone occasion in September. We may see yet another Apple occasion earlier than the yr is over, however we aren’t satisfied we are going to. Learn on to search out out what occasions and new Apple product launches the corporate has in retailer for 2023 and 2024.
When is Apple’s subsequent occasion?
Apple’s September 2023 iPhone 15 occasion was held on September 12, and that might be it for 2023. Nevertheless, in some years Apple holds an October occasion and there’s a chance that it’ll accomplish that in 2023.
Prior to now, Apple has held October occasions on the next dates:
- 2022: No occasion
- 2021: Monday, October 18
- 2020: Tuesday, October 13
- 2019: No occasion
- 2018: Tuesday, October 30
- 2017: No occasion
- 2016: Thursday, October 27
- 2015: No occasion
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
Primarily based on these dates we may see Apple maintain an October occasion round October 18, or perhaps the week after to coincide with the launch of macOS Sonoma on October 26, 2023.
Nevertheless, we expect Apple’s subsequent occasion will likely be within the spring of 2024. The corporate has already stated it is going to launch the Apple Imaginative and prescient Professional headset “early subsequent yr within the U.S.” which does appear to level to a spring launch. Apple may very well be able to launch quite a lot of different merchandise by that point, together with a brand new iPac mini and M3 iMac and MacBooks.
What time will the following Apple occasion begin?
Apple’s keynotes have a tendency to begin at 10 am in California (the place Apple is predicated).
Right here’s what that interprets to within the international locations the place most of our readers dwell:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and a couple of pm (AST/ADT)
- U.Ok.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST), 8pm (EEST)
- India: at 10.30 pm (IST)
- Australia: Following day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: subsequent day at 5 am (NZST/NZDT)
How lengthy does an Apple occasion final?
Apple keynotes often final between one and two hours and have CEO Tim Cook dinner together with varied different Apple executives. WWDC and the September occasion are typically longer keynotes; the spring and late-fall occasions could be barely shorter.
When does Apple maintain occasions?
Apple holds three or 4 dwell or live-streamed occasions all year long the place the corporate unveils its newest merchandise and plans throughout a keynote handle. They’re often held throughout related instances of the yr:
- March/April: Spring occasion
- June: WWDC (Worldwide Builders Convention)
- September: Fall occasion (aka iPhone launch occasion)
- October/November: Late-fall occasion(s)
This occasion calendar is on no account set in stone, although, with the spring and October occasions being much less common. Some years, Apple doesn’t maintain a spring occasion in any respect, as was the case in 2023.
The summer time and September occasions are extra predictable, with software program coming at WWDC in June and iPhones and Apple Watches in September. The October occasion usually sees Apple launch new Macs, however that is one other one which adjustments from yr to yr.
Apple
Will any extra Apple occasions happen in 2023 and what’s going to launch?
Primarily based on previous historical past and up to date rumors, listed below are the occasions we may see throughout the rest of 2023:
Late-fall occasion: October/November 2023
Apple’s late-fall occasion, held in October or November as a follow-up to the often greater September launch, isn’t assured to occur. In 2022, for instance, there have been rumors about an October occasion, however Apple opted as a substitute to situation press releases for the brand new Tenth-gen iPad and M2 iPad Professional. Over the previous six years, Apple has held a complete of 4 late-fall occasions (together with a double-header in 2020). We don’t anticipate there to be a fall occasion in 2023.
Apple historically makes use of its late-fall occasion to unveil new Macs and iPads, in distinction to the September occasion’s traditional concentrate on the iPhone and Apple Watch. In 2023, that would imply the launch of the M3 chip, which may seem within the new 24-inch iMac, however we could also be ready till 2024 for that. One other contender for the late 2023 occasion is an replace to the iPad mini 7 or the rumored 14-inch iPad Professional.
What Apple occasions will happen in 2024?
Listed below are the occasions we anticipate to see in 2024, and what may launch.
Spring occasion 2024
There have been no Apple spring occasions in 2023 or 2020, however after they do occur, they are often important. In spring 2022, Apple introduced the iPhone SE 2, iPad Air, and Mac Studio and Studio Show; in 2021, we received the iMac, AirTag, and Apple TV 4K. And in 2019, the occasion was dedicated to Apple’s providers: Apple TV+, Apple Information+, and Apple Arcade. Might there be an Apple spring occasion in 2024? It appears doubtless.
If there’s, the occasion will most probably happen on a Monday or Tuesday in March or April. Right here’s when Apple has held its previous few spring occasions:
- 2023: No occasion
- 2022: Tuesday, March 8
- 2021: Tuesday, April 20
- 2020: No occasion as a consequence of Covid
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No occasion
We already know that Apple’s Imaginative and prescient Professional headset is about to launch in “early 2024” so a spring launch is completely possible. What else may we see? New iPad mini, M3 iMac, MacBook Air and MacBook Professional, AirPods, a HomePod with a display, a gaming machine?
WWDC: June 2024
WWDC often takes place within the first or second week of June. In 2023 the opening keynote was held on Monday, June 5. Apple introduced three new Macs and the Imaginative and prescient Professional headset in addition to revealing the brand new options coming to the varied working methods in updates later within the yr.
Following the keynote on the Monday, developer occasions and classes will run all through the week. You’ll be able to learn extra about WWDC date, instances and every little thing it’s worthwhile to know in a separate article.
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
Apple makes use of WWDC every year to unveil the most recent variations of its working methods, so in 2024 we’ll get a preview of iOS 18, iPadOS 18, macOS 15, watchOS 11, and tvOS 18, and probably an replace to Apple’s realityOS. New {hardware} typically makes an look at WWDC as effectively, as was the case in 2023 after we noticed the 15-inch MacBook Air, and the U2 Extremely Mac Professional and Mac Studio.
iPhone 16 launch occasion: September 2024
Apple all the time holds an occasion in September, and nearly all the time makes use of this to announce a brand new iPhone. (The one exception in current reminiscence was in 2020, because of Covid-related manufacturing points. That yr the iPhone was introduced in October.) Listed below are the previous few Apple September occasion dates:
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
October 2024 Occasion
There may very well be iPad and Mac occasions in October and/or November 2024. However this can be a great distance off so we gained’t get into an excessive amount of element simply but.
