Google Advertisements has a brand new indicator which will present up in your Google Advertisements advertiser console or dashboard named “restricted by bid technique.” This will present when Google thinks your marketing campaign can get extra worth utilizing a unique bidding technique.
Anthony Higman noticed this discover and mentioned “Simply received this on an enhanced CPC bid marketing campaign. “Restricted by bid technique” No Clarification both.” Right here is that screenshot:
Ginny Marvin, Google’s Advertisements Liaison, mentioned, “It is a comparatively new indicator which will seem when the system determines the marketing campaign can get extra conv worth at an identical ROAS or convs on the goal CPA with a value-based bidding technique. You may evaluate the advice, however no motion is required.”
When it comes to the opposite a part of what Anthony Higman identified about guide bidding going away, Ginny responded, “Individually, final month, we notified advertisers utilizing eCPC for Buying campaigns that these campaigns will start behaving as in the event that they’re utilizing Guide CPC bidding beginning in early October.” I imagine we coated that ov er right here.
Listed here are these tweets:
So Seems Like The Guide Bidding Days Are Coming To An Finish!
Simply received this on an enhanced CPC bid marketing campaign. “Restricted by bid technique” No Clarification both. SMFH#PPCchat pic.twitter.com/bhlnpfvrfF
— Anthony Higman (@AnthonyHigman) September 18, 2023
Individually, final month, we notified advertisers utilizing eCPC for Buying campaigns that these campaigns will start behaving as in the event that they’re utilizing Guide CPC bidding beginning in early October. 2/2
— AdsLiaison (@adsliaison) September 18, 2023
Sure that’s separate. The “restricted by bid technique” discover you’re seeing is tied to a advice when the system determines the marketing campaign might get extra conv worth/convs at related ROAS or CPA w/ Good Bidding. You may stick w Guide.
— AdsLiaison (@adsliaison) September 19, 2023
Right here is among the suggestions from the PPC neighborhood:
I’ve a sinking feeling that you’re right.
It might nonetheless be very helpful for prognosis functions if it did assist with Good Campaigns which can be really restricted by to aggressive of a goal. That will be very good in reality!
— Greg Finn (@gregfinn) September 18, 2023
FYI There are additionally standing indicators which will present when a bid technique is proscribed by stock, bid standing or price range constraint: https://t.co/16FCVJrwLh
— AdsLiaison (@adsliaison) September 18, 2023
Discussion board dialogue at X.
