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Sunday, December 10, 2023

New Google Advertisements Indicator Restricted By Bid Technique

Agency Man Hand Pockets Google Logo

Google Advertisements has a brand new indicator which will present up in your Google Advertisements advertiser console or dashboard named “restricted by bid technique.” This will present when Google thinks your marketing campaign can get extra worth utilizing a unique bidding technique.

Anthony Higman noticed this discover and mentioned “Simply received this on an enhanced CPC bid marketing campaign. “Restricted by bid technique” No Clarification both.” Right here is that screenshot:

Google Ads Indicator Limited By Bid Strategy

Ginny Marvin, Google’s Advertisements Liaison, mentioned, “It is a comparatively new indicator which will seem when the system determines the marketing campaign can get extra conv worth at an identical ROAS or convs on the goal CPA with a value-based bidding technique. You may evaluate the advice, however no motion is required.”

When it comes to the opposite a part of what Anthony Higman identified about guide bidding going away, Ginny responded, “Individually, final month, we notified advertisers utilizing eCPC for Buying campaigns that these campaigns will start behaving as in the event that they’re utilizing Guide CPC bidding beginning in early October.” I imagine we coated that ov er right here.

Listed here are these tweets:

Right here is among the suggestions from the PPC neighborhood:

Discussion board dialogue at X.

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