September 5, 2007: Apple introduces its first new iPods after the discharge of the iPhone, with the third-gen iPod Nano, newly-renamed iPod Traditional, and — most importantly — the debut of the iPod contact.
In doing so, it units out to exhibit that there’s nonetheless loads of life left in Apple’s iconic moveable music participant.
The September 2007 refresh of the iPod vary was an essential turning level within the iPod’s lifecycle. The unique iPod, launched in 2001, was one of the crucial iconic merchandise Apple ever created. Nonetheless, a deadly blow was struck towards it in 2007, when Apple launched the iPhone.
Standing on stage to introduce Apple’s new smartphone that January, Steve Jobs described the iPhone as a revolutionary cell phone and a breakthrough Web communications machine, but in addition as a widescreen iPod with contact controls.
It was an effective way to clarify to folks what the iPhone was, and what it did, nevertheless it additionally undercut the iPod in the identical method that the Macintosh’s arrival undercut the Apple II. If Apple was packaging these three gadgets collectively in a surprising new machine, why would anybody of their proper thoughts need to purchase them individually?
The three new iPods represented Apple’s try and reply that query.
The brand new, third-gen iPod Nano competed with the iPhone as a music participant by advantage of being tiny. The refreshed Nano boasted a two-inch QVGA, and a shorter, wider design than its predecessors. It additionally added a brand new interface, video playback, new colours, and assist for iPod Video games.
The iPod Traditional, in the meantime, was a method of refreshing Apple’s unique iPod model by giving it a sheen of retro stylish. This was the sixth model of Apple’s unique clickwheel iPod, and Apple marked the event by giving it a slimmer physique, considerably improved batter life, and — for the primary time — changing the signature white polycarbonate plastic exterior with a silver one.
This was the primary time an iPod was not accessible in white.
Carry on the iPod contact
A very powerful new iPod, nonetheless, was the iPod contact. The iPod contact was mainly the iPhone with out a cellphone (or, as Jobs would later quip, the “iPhone with out a contract.”)
It ticked many bins iPod followers had needed for plenty of years: being a widescreen, WiFi-enabled moveable media machine, in addition to providing web shopping, Apple’s multi-touch interface, an accelerometer, built-in rear digital camera, and extra.
The iPod contact was essential not simply because it was probably the most dramatically totally different iPod Apple had launched in years. It additionally made clear how Apple considered the iPod becoming into its wider product line. As an alternative of being the machine Apple constructed its empire round, the iPod contact was the “coaching wheels” designed to get youthful prospects into the Apple ecosystem. This was the iPhone earlier than you bought your first actual iPhone.
It additionally arguably examined the waters for the later iPad — which was initially considered in some quarters as being a much bigger iPod contact.
Did you purchase a brand new iPod in 2007 and, if that’s the case, which mannequin did you go for and why? Go away your feedback beneath.