Just over a month ago, Tesla unveiled its updated 2024 Tesla Model 3, codenamed Project Highland. The new Model 3 features a number of improvements, including a refreshed exterior design, a new interior with a yoke steering wheel, and a more powerful battery pack.
However, Tesla also removed the Performance variant from its configurator at the time of the reveal, hinting that this variant would be coming later. Now, it seems that Tesla Model 3 Performance order holders in Germany have had their expected delivery dates pushed out into the second and third quarters of 2024.
Existing Tesla Model 3 Performance orders in Germany🇩🇪 are now shown in the Tesla App as expected delivery in April to July 2024.
Maybe a good sign that there will be a new Performance Model 3 Highland.😃✌️ pic.twitter.com/M37taxZ5q7
— Strahlberger (@Strahlberger) October 4, 2023
This was first reported by Strahlberger on Twitter, who had a multi-coat red Performance variant on order. Other Model 3 Performance order holders in Germany have also confirmed that their delivery dates have been pushed back.
It is unclear why Tesla has pushed back the delivery dates for the Model 3 Performance variant in Germany. However, it is possible that Tesla is prioritizing production of the new Model 3 Long Range variant, which is currently in high demand.
Tesla has not yet released any information about the new Model 3 Performance variant. However, it is expected to feature a number of performance upgrades, such as a more powerful motor and improved suspension.
The delay in deliveries of the Model 3 Performance variant is likely to be disappointing for some customers in Germany. However, Tesla is still facing high demand for its vehicles, and it is possible that the company will be able to increase production of the Model 3 Performance variant in the future.
According to The Driven, a Tesla news website, Tesla is likely to start production of the upgraded Model 3 Performance variant in 2024. This suggests that the delay in deliveries is due to Tesla still finalizing the design and engineering of the new variant.
The Driven also reports that Tesla is planning to produce the upgraded Model 3 Performance variant at its Gigafactory Berlin plant in Germany. This suggests that Tesla is committed to the German market and plans to continue to produce vehicles there in the long term.
The delay in deliveries of the Model 3 Performance variant is likely to be a setback for Tesla’s sales in Germany in the short term. However, the company is still facing high demand for its vehicles overall, and it is possible that the delay will have a limited impact on Tesla’s overall sales in Germany in the long term.
Tesla is also facing increasing competition from other automakers in the German market. For example, BMW and Mercedes-Benz are both planning to launch a number of new electric vehicles in the coming years. Tesla will need to continue to innovate and improve its products in order to maintain its competitive advantage in the German market. Read Similar Story