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TikTok set to trial ad-free subscription for $4.99

TikTok might quickly pilot an ad-free subscription service on its app.

Code inside the social platform means that subscribers might quickly be capable of entry content material with no interruptions from adverts for $4.99 a month.

Screenshots of TikTok asking customers in the event that they’d wish to improve to an ad-free expertise had been shared by Android Authority.

Why we care. If sign-ups for TikTok’s ad-free subscription tier show to be in style, then this might have a big impression on attain for the platform’s advertisers, which can in the end decrease the product’s worth.

What adverts will probably be excluded? Influencer advertising one-offs or campaigns will nonetheless seem on the paid-for model of the app – it’s solely adverts which might be served by TikTok that will probably be excluded. This implies the change is unlikely to assist fight the problem of TikTok influencers not disclosing model partnerships.

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Why now? TikTok generates most of its income from advert income – which got here to $9.4 billion in 2022. That quantity is anticipated to quadruple by 2026. Nonetheless, in a bid to mitigate monetary threat, the platform’s executives are exploring the diversification of income streams, with the potential introduction of paid subscriptions not coming as a shock.

Deep dive. Try TikTok’s newsroom for extra info on the platform’s newest developments.

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Concerning the creator

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home search engine marketing’.

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